Frieze Forecast: Will Jeff Koons’s Hulks Smash a ‘Cautious’ Market?

Jeff Koons, Hulk (Tubas), 2004-2018. © Jeff Koons, Incredible Hulk ™, and © Marvel. All rights reserved. Photo: Ela Bialkowska, OKNOstudio. Courtesy Palazzo Strozzi and Gagosian.

Megan Fox Kelly spoke with Brian Boucher at Artnet News about the upcoming spring New York art fairs, specifically Frieze.

“The broader economic climate feels distracting to a lot of people, more than necessarily disruptive,” said Kelly. “I am seeing more collectors being more thoughtful, more attuned to value or a long-term decision, maybe because there isn’t the pressure to act quickly. I’m not feeling that frenzy anymore. And that feels more appropriate. My clients have not retreated from the pursuit of collection building. It’s just more selective and discerning.”

Read the rest of the piece here.